Company background

The company early begins in London by Hans wilsdorf and his younger brother-in-law Alfred devis founded. They were importing Herman Aegler's movements and use their quality watch cases by Dennison and other beneath hallmarked "W&D" inside the case back . Afterward , they move to Chaux-de -fonds,Swizerland because problem taxes and export duties on the silver and gold used for the watch ceses were driving costs too high. The company registered to trademark "Rolex" and move to Geneva,Swizerland where it was established as the Rolex watch company. Rolex made a new good qualities of wristwatch including to prize guaruntee such as Chonometer rating. This is the reason that make Rolex in to the worldwide


Logo



Rolex has been the pre-eminent simbol of perfection and prestiges. It is a collaboration of skills specialist by require of Hans Wilsdorf . He is a perfectionist and he loves the sea so what present about status, power, prestige? "crown" the fisrt time a crown occured is Rolex oysters the first wristwatch.




Name

The world was made up but its origins is obscured. Wilsdorf was said to want his watch brand'name to be essily pronounceable in any language . He also thought that the name of Rolex was onomatopoeic, sounding like a watch being wound. It was also short enough to fit on a face of the watch. One story, never comfirmed by Wilsdorf, is that the name came from the French phrase hornogeries exquise, meaning "exquisite cloclworld"

Slogan

A crown for every achievement